Review: Articulating Design Decisions by Tom Greever by Andrzej Delgado

Table Of Content

• Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience
• Articulating design decisions: Designers MUST master this important soft skill
• Online Classes
• Steers the design team
• A coast-to-coast yet short manual for designers and stakeholders to provide feedback, receive it and make sense of it…
• Support

To complicate matters, businesses are quick to adopt buzzwords, especially those that seem to help them solve a problem they see in their organization. An executive might read an article about a successful business that has a design-centered product approach. The quote from the “user experience designer” is the tipping point. This is why UX continues to be misunderstood, even by the designers doing the work. Businesses are changing to adapt to this new reality, but none talk about UX in the same way. Now, companies are adjusting to their changing needs in a highly competitive marketplace because great design is the expected norm.

Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience

I know it sounds crazy, but I really enjoy interviewing for jobs. I applied for just about anything and I said yes to every interview. It was a low-risk opportunity to practice talking about my work. Sometimes, I would go to interviews for jobs that I knew I didn’t want.

Articulating design decisions: Designers MUST master this important soft skill

This is why so many people have an opinion about design - O'Reilly Media

This is why so many people have an opinion about design.

Posted: Wed, 07 Oct 2015 07:00:00 GMT [source]

Developers make choices based on what’s possible or how to maximize their time and code. Executives want to do what is going to make the company the most money, and so they propose things that they think will accomplish that. Marketing wants you to make changes so that everything is consistent and on-brand. But, unless you’re prepared to defend your decisions intelligently, the only thing you can say is that you disagree. People understand that our decisions need to be founded in some sort of explainable logic. We are much better at using research to support our ideas so that we remove some of the subjectivity from the equation.

Online Classes

In his book “Articulating Design Decisions”, Tom Greever, design leader, author, and speaker, talks about the importance of clearly communicating and justifying design decisions to clients and team members. Here are some key insights from the book on why articulating design decisions is beneficial for both designers and clients. Whether you design UX, websites, or products, you’ll learn how to win over anyone who has influence over the project—with the goal of creating the best experience for the end user. Design decisions are an integral aspect of any design process. Each decision can be split into two parts –the decision-making, and the decision-articulating. While design expertise can help designers succeed in the first part, the second part requires more than just design prowess.

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Second chapter seems to be unnecessary stretched, though it’s insightful in couple of paragraphs. The goal is to present all relevant conclusions and findings into tightly-packed design treats 🧁, quickly to consume 🥄 and easy to digest 😋. Some say that the trick to describing the contents of a book in a decent review is to tell the reader just enough, but not too much. My last interview was with the vice president of marketing.

Steers the design team

Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact. O’Reilly members get unlimited access to books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers. Hire us to create cutting-edge UX/UI designs thatcaptivate, engage, and convert. Principal Product Designer at The Workshop with a passion for design engineering with over 15 years of experience over his belt. One’s persons suggestion is a gold mine of other ideas waiting to be excavated. Behind every decision, there is always an Excel spreadsheet.

A coast-to-coast yet short manual for designers and stakeholders to provide feedback, receive it and make sense of it…

Talking to people about your designs might seem like a basic skill, but it can be difficult to do efficiently and well. And, in many cases, how you communicate about your work with stakeholders, clients, and other non-designers is more critical than the designs themselves—simply because the most articulate person usually wins. Moreover, we highlight how each design decision aligns with the business objectives of the client. We present the potential business impact of UI/UX design decisions and how they can help the client grow their product or service. By articulating the design decisions emphasizing its purpose, we showcase our intent to resonate with clients and users alike. With good communication and evidence to support our decisions, we turn challenging situations into opportune scenarios for emphasizing our expertise and building strong relationships with clients.

When decisions are well articulated by designers, clients understand the thought process behind each choice and the designers’ intent. This understanding enables them to give specific feedback. As a result, designers gain better clarity about the client's requirements and objectives of the design project.

More than anything, I loved to talk with people about my work. I loved watching people look through my portfolio, comment on what they liked, or ask me questions about why I did what I did. I got a rush from telling other people about my design decisions back then; I still do today. Visual communication is a powerful tool for conveying design decisions.

The creative problem-solving approach enhances the quality of the final design and gives the design team an upper hand over their competitors. Clear and effective communication of design decisions conveys how well the designers have understood the business requirements and the effort and thought process they used to arrive at the solution. This instills a sense of confidence in clients about the designers’ capabilities and expertise, building trust and credibility. Moreover, it gives reassurance to clients that their product is in good hands and they will get the best results for their investment.

It encourages you to analyze the thought process and reasoning behind your decisions and gives you insights on how to present the information to the client most effectively. Fabrication Assembly and Design has produced high-end architectural millwork for the commercial construction industry. FAD provides a wide spectrum of craftsmanship, fixtures and cabinetry that is aesthetically and capable of meeting the business challenges of today and of the future. FAD is an American Manufacturer of superior commercial furniture and decor, located in the Santa Fe Springs, California. Our manufacturing facilities, and capabilities are far beyond our typical competitor.